To take part, daily commuters will need to collect a Lunch Bar loyalty card from a promoter at one of the participating ranks. They will then need to purchase a Lunch Bar chocolate and return their wrapper to the promoter in exchange for a sticker to paste onto their loyalty card. A full loyalty card with 9 stickers will afford its owner an instant prize as well as an entry into the Hungry Hustler Grand prize giveaway. Consumers may complete more than one loyalty card to increase their chances of winning, but ultimately one lucky winner will take home the Hungry Hustler start-up package worth R200 000 which will consist of a car, cell phone, laptop and much much more. Entries for the competition opened on 5 April 2016 and will close on the 27th May 2016. T&C’s apply*
Further to this, Lunch Bar is also challenging the participating four taxi ranks to compete against each other for a chance to win a new look of their own. The taxi rank with the most wrappers collected over the two month campaign period, will receive a rank refurbishment worth R100 000.
To ensure the campaign is wrapped up in a memorable way, Lunch Bar is also partnering with a few young entrepreneurs who will showcase their individual talents through the use of collected Lunch Bar wrappers.
One such entrepreneur is John Vusi Mfupi, an artist whose work portrays the celebration of youth and mobility. Mfupi’s style has developed into his well-known up cycled paper collage technique and he will be creating a piece of artwork making use of the Cadbury Lunch Bar wrappers which will be revealed following the taxi rank activations.
Thamba Tabvuma owns a company called Republic of Recycle and describes it as a means to create accessible and affordable products using recycled material. He creates items such as bags, wallets and shoes and he will be using the recycled Lunch Bar wrappers to produce upcycled give-back’ items to the participating taxi ranks, thanking them for their involvement in the campaign. Thamba will use the balance of the collected Lunch Bar wrappers in the manufacturing of goods to sell through his shop.
“We could not be more proud to launch Cadbury Lunch Bar’s new look to the South African consumers but we are happy to do so knowing that we are encouraging re-use and upcycling of these wrappers, while also supporting local talent” says Andrea Wright, Mondelez SA Category Lead for Chocolate. “Even though consumers will now identify Cadbury Lunch Bar with a new look, it still maintains the same great taste that consumers have loved and appreciated over the years.”
Numerous activities will continue to take place throughout the year to celebrate this new look. The Man Size Moments in-store campaign is currently being activated where the Lunch Bar Man Size bar (62gm) is being sold at the regular bar (46gm) price of R7.99. Radio competitions have also rolled out on Metro FM during March, and will continue on 5FM during April where consumers need to answer a series of mysterious Man Size questions to stand a chance of winning a share of R150 000 in cash prizes.