JOHANNESBURG, SOUTH AFRICA - NOVEMBER 04: Neil Andrews with the panel during the Powerade Performance Academy at Coca-Cola Head Office on November 04, 2018 in Johannesburg, South Africa. (Photo by Sydney Seshibedi/Gallo Images)
Powerade sponsorship manager, Paul Makume.
JOHANNESBURG, SOUTH AFRICA – NOVEMBER 04: Neil Andrews with the panel during the Powerade Performance Academy at Coca-Cola Head Office on November 04, 2018 in Johannesburg, South Africa. (Photo by Sydney Seshibedi/Gallo Images)
Powerade, will this coming weekend host the final leg of the Powerade Performance Academies which in previous weeks took place across major cities in the country. The Academy was hosted in Durban, Port Elizabeth and Cape Town, where coaches in attendance were inspired and empowered by insightful performance experts running an interactive one-day seminar.
Since the start of the year, Powerade embarked on a campaign to Celebrate Everyday Coaches across the country. The campaign saw ‘ordinary’ coaches that go on to do extraordinary being recognised for the efforts in playing a part in developing young talent that goes on to do achieve on world stages.
Powerade continues to find ways to innovate and support born sportsmen’s progression of active goals and maintain its commitment to young South African sportsmen and sportswomen by providing them with the necessary platforms to achieve their ultimate sporting goals. In line with this commitment, Powerade aims much of its efforts on high school coaches in recognition of their role as primary influencers of the next generation of South Africa’s sporting heroes.
Puso Makume, Powerade Sponsorship Manager says, “It has been an incredible year of empowerment for school coaches. As Powerade, we are committed to driving a coaching evolution in South Africa, ensuring that born sportsmen and sportswomen are introduced to the science of correct training and benefits of proper hydration. We would like to assist in keeping sports enthusiasts Always Forward and with this Powerade Performance Academy we aim to create a path to an effective evolution for school sports.”
The experts that concluded the Johannesburg leg of the academy were Orlando Pirates Assistant Coach, Rhulani Mokwena; Emma Sadlier, Social Media Law Specialist; Andrew Horton a Time Management Training Expert as well as Iain Shippey who is a Sports Performance Coach.
Throughout the Performance Academies, the attending coaches received Powerade Coaching kits that will help them continue to assist them in their everyday coaching tasks. To further enrich coaches to connect the coaches across the country, Powerade has also introduced a Powerade Facebook Community called the Coaches Corner where coaches can interact and share their daily challenges and celebrations with their peers.