Betsson Secures French Sports Betting License through Strategic Partnership
Betsson’s entry into the French market has materialized through a successful joint venture with a local partner, positioning the company for a more significant presence in the vibrant French sports betting arena. The Betsson Group is gearing up to introduce its flagship brand, Betsson, with the official launch slated for the fourth quarter of 2023.
Pontus Lindwall, President and CEO of Betsson AB, expressed his satisfaction, stating, “I’m delighted that Betsson has secured a license to offer sports betting in France, a pivotal gaming market in Europe with immense long-term potential for online gaming. By amalgamating our extensive global gaming operator experience with the local expertise of our partner, we are poised to deliver an unparalleled customer experience in sports betting within France.”
Betsson’s strategic emphasis on geographic diversification takes a positive stride with its foray into the regulated French sports betting market. This move underscores Betsson Group’s unwavering commitment to providing exceptional gaming experiences on a global scale, capitalizing on its six decades of international know-how while leveraging the insights and proficiency of a local partner.
Betsson’s sportsbook venture in France will harness the prowess of Sportradar, complemented by a robust Player Account Management system from OMEGA Systems. Additionally, the sportsbook will introduce a suite of innovative, user-friendly enhancements developed by Goma Development, designed to elevate the betting experience to new heights.
Nadir Ounissi, Partner of Betsson France SA, conveyed his enthusiasm for the project, saying, “We have been closely monitoring the developments in the French market and believe we can make a positive impact by introducing a fresh dimension to the product and player communication. We are collaborating with seasoned partners who have provided remarkable support, energy, and creativity throughout this journey. I am confident that we have assembled a team of seasoned professionals capable of positioning betsson.fr for success in this locally regulated market. Our product and content are tailored to cater to recreational players, and we eagerly anticipate offering our betting experience to French players.”
Sabri Tekaya, Managing Director at Betsson France, added, “I am thrilled that we have reached this exciting milestone after extensive and meticulous preparations. France stands as one of the largest European markets, and the Betsson Group is keen on engaging with all French players through its flagship brand. We have worked closely with local legal partners and the ANJ regulator to fulfill all requirements and ensure our operations align with their objectives while addressing current societal concerns related to gaming.”
