

EveryMatrix Makes iGaming History with WLA Safer Gambling Certification
EveryMatrix has achieved a significant milestone by becoming the inaugural iGaming supplier to receive certification from the World Lottery Association (WLA) for Safer Gambling. This noteworthy recognition follows an exhaustive company-wide audit process.
EveryMatrix, a rapidly growing provider of betting and gaming technology in the industry, now stands alongside a select group of iLottery suppliers who have attained this prestigious status.
The WLA has acknowledged EveryMatrix’s existing high standards and its ongoing commitment to surpassing its requirements to establish itself as a leader in Safer Gambling best practices.
The certification process was demanding and required the company to provide evidence demonstrating its adherence to the WLA’s guiding principles aimed at safeguarding players, both in the present and the future.
EveryMatrix’s Environmental, Social, and Governance (ESG) policy encompasses a robust Safer Gambling strategy. This strategy ensures that all employees across its 12 global offices, as well as its clients, have access to the necessary tools and are fully informed about the latest research to operate responsibly and ethically.
Ebbe Groes, CEO of EveryMatrix, expressed his satisfaction with the achievement, stating, “The WLA are pioneers in safer gambling certification, and we’re delighted they have recognized our work, commitments, and pledges to uphold and advance safer gambling best practices in everything we do.”
He added, “I’m personally committed to this, believe this is the way forward for both iLottery and iGaming, and hope many others join us.”
Naomi Koops, Senior Compliance Counsel & Safer Gambling Coordinator at EveryMatrix, emphasized that this certification marks the beginning of a company-wide commitment to adhere to WLA principles. This commitment extends not only to the lotteries the company partners with but also to all its clients. EveryMatrix is dedicated to developing its products and services based on the latest academic research, with a focus on player protection.
Melissa Azam, CSR Senior Manager at WLA, commended EveryMatrix’s adherence to the WLA Responsible Gaming Guidelines for suppliers, highlighting the company’s dedication to ensuring player protection and safer gambling are fundamental aspects of both their own operations and those of their customers.
EveryMatrix has established a dedicated Global Sustainability section to provide its customers and their players with access to valuable resources related to safer gambling.