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Herbalife brings Leo Messi to SA screens

By FOCUS REPORTER

SOUTH Africans can now enjoy the nutritional supplements and healthy lifestyles of sporting superstars like FC Barcelona forward, Lionel Messi.

Leading weight management and nutritional innovator, Herbalife, has partnered with FC Barcelona and top athletes to create a sports-range of products. The company has also partnered with SuperSport to raise the profile of healthy weight management and an active lifestyle.

 

To celebrate, the Messi campaign will be launched on Saturday, February 25,

2012 on SuperSport and will run until the end of the Barcelona La Liga and UEFA Championship League in mid-May 2012.  During this time, three lucky South Africans will win authenticated, autographed and framed Lionel Messi FC Barcelona t-shirts. Messi was recently awarded the FIFA Ballon d’Or (golden ball) award for the third consecutive year in 2011, presented by FIFA to the best player of the year by FIFA. The winners will each receive one of Messi’s number 10 jerseys.

 

“We at Herbalife are very excited to bring this opportunity to South Africa and hope the competition winners will be just as enthusiastic. South Africa has some of the highest numbers of soccer enthusiasts in the world and our relationship with FC Barcelona has allowed us the opportunity to reward three lucky local fans,” says Lesley- Anne Thornton, Country Director of Herbalife Southern Africa Region.

 

In 2010  <http://www.herbalife.com/> Herbalife Ltd. signed a three-year, multi-million dollar agreement with FC Barcelona to become the official Nutrition Sponsor for the football team. Leo Messi, the star striker for FC Barcelona, also signed a personal sponsorship agreement with Herbalife.

 

A percentage of the team’s sponsorship fee is paid to the FCB Foundation, which works through its National Network of Solidarity (XICS) Centers to help children at risk. According to the agreement with Lionel Messi, the Herbalife Family Foundation also collaborates with the Leo Messi Foundation (which assists kids and adolescents in risk situation) to develop nutritional health and education programmes.

 

To win your framed, authenticated and autographed, number 10 Leo Messi shirt, all you have to do is watch SuperSport and log onto SuperSport.com and “Name the nutritional sponsor of FC Barcelona”.

 

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