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MTN and Cricket South Africa launch MTN40

 

By Elliot Mathye

 

The second edition of the MTN top 40 kick-start on Friday, October 29 after the competition was officially launch on Tuesday, October 26 at the Wanderers Club in Johannesburg.

The launch also featured the unveiling of the 2009/2010 Warriors MTN40 Champions jersey.

Dignitaries who attended the launch included Cricket South Africa CEO Gerald Majola, CSA President Mtutuzeli Nyoka and Proteas player Makhaya Ntini. Amongst these big names were also a few young stars that represented six of the domestic teams which will participate in the MTN domestic tournament.

Nyoka mentioned the fact that the last tournament they hosted was a good success due to good games. “We are confident we can build on this positive platform, and deliver a good cricket competition. We are grateful to all our supporters and sponsor, MTN and hope that these developments will give rise to brilliant cricket players”.

MTN brand manager, Bernard Peters added by saying: “the franchise teams will be split into two, consisting of thirteen players (11 of whom will start the game and two substitutes). A range of activities are lined up for our fans”.

The competition schedules are set start at 4pm and end at 10pm with a twenty minute dinner break between innings. Day matches are scheduled to start at 11am through to 5pm also with a twenty minute lunch break between innings.

 MTN has since extended their fan base by creating network infrastructures which will feature behind-the-scene contents through social networks known as Twitter, Facebook and Youtube. These networks will include video clips, photos and will provide information to fans who failed to watch the matches on television or live at the stadium.

 

MTN’s fan-based initiatives for 2010/2011 season will include:

 

  • The roaming MTN Fan Cam which will see a camera crew moving in the stadium and recording video clips of fans enjoying their own Ayoba.

 

  • The MTN40 Fan Day which will extend in the stadium to a lucky fan at each of the broadcasted games.

 

  • The MTN Cricket Challenge where two non-playing members of each team will compete in a series of cricket challenges.

 

The opening of the first game takes place on October 29 and will see the Dolphins go head to head with the Cape Cobras in Durban.

 

 

 

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