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Product of the Year 2013 announces most innovative consumer goods

 

PRODUCT of the Year, the largest consumer product research on the African

continent, recently announced the top 48 consumer goods as voted for by

South African customers at a glitzy awards ceremony at the Maslow hotel in

Sandton.

 

Selected from over 200 products which made the finalist roll, the winners

list is based on months of intensive research involving the surveying of

over 5,000 South African households nationwide. The research is independent

and conducted exclusively through research company – Nielsen.

 

“South African consumers are becoming more discerning and will no longer

fall for the hype of advertising claims of products being ‘new’ or

‘improved’, ‘the best’ or ‘unique’ says Product of the Year MD Preetesh

Sewraj. “Consumers will research products, try them out and voice their

opinions if they are not happy. The brands are well aware of this and

therefore are becoming more inventive and strategic in order to attract and

maintain customers in the crowded consumer goods market.”

 

 He said Product of the Year would continue bridging the communication gap

between the consumer and manufacturer through researching new products and

testing them with consumers and providing constructive feedback to companies

to ensure customers got value for their money.

 

Launched in 2008 in South Africa and present in more than 30 countries

globally, Product of the Year is the world’s largest consumer voted

programme that identifies and celebrates innovation in the consumer goods

industry.  Companies enter their products to be put under the critical

spotlight of consumer opinion. The products entered must be less than 18

months old.

 

The 2013 winners come from across a wide spectrum of companies with the

product categories ranging from personal care to household products and more

sophisticated electronic devices and appliances.

 

Winners will be able to use the Product of the Year logo on various

communication vehicles, such as television ads, print, and on-pack, to

highlight the endorsement they have received from the South African public.

 

Product of the Year 2013 winners list            

 

 Category

 

Product

 

Carbonated Beverages

PowerPlay Fruit Kick Energy Drink

 

 

Dairy Beverages

Clover Danao Smooth

 

Condiments

Nola Creamy Salad Dressing

 

Ready to Eat

Nola Chicken Mayo

 

Quick Meals

Maggi 2-Minute Noodles Flavours of Mzansi

 

Female Skincare

Pond’s Flawless Radiance

 

Male Skincare

Vaseline Men Eventone Expert Face Care Range

 

Female Deodorant

Dove Invisible Dry

 

Lotion

Vaseline Total Moisture Range

 

Petroleum Jelly

Vaseline Men Petroleum Jelly

 

Facial Wipes

TLC Deep Cleanse Facial Wipes

 

Baby Wipes

Pampers Sensitive Wipes

 

Hygiene Soap

GynaGuard Ultimate Wash

 

Baby Food

Nestle Jogolino

 

Power Cleaners

Handy Andy Power Cream Spray

 

Bleach

Jik Multi Action

Consumer Technology

Samsung Galaxy SIII Smartphone

 

Premium Paint

Plascon Nuroof Cool

 

Budget Paint

Safari Enamel

 

Soup

Royco Instant Soup

 

Toothpaste

Colgate Total 12 Pro-Gum Health

 

Lollipop

Pin Pop Mega

 

Lens Care

OptiFog

 

Diapers

Pampers Premium Care

 

Sanitary Pads

Always Platinum

 

Panty Liners

Lil-Lets Ultra Long Pantyliners

 

Contraception

Contempo Rough Rider

 

Female Grooming

Nair Brazillian Spa Clay Cream

 

Toothbrushes

Colgate Optic White Toothbrush

 

Fabric Conditioner

Comfort Concentrated Fabric Conditioner

 

Hair Colour

Excellence Mousse Chocolate Brown Hair Colour

 

Hair Wash

Elvive Volume Collagen Shampoo and Conditioner

Hair Treatment

Schwarzkopf Gliss Ultimate Repair Treatment Jar

 

Automatic Laundry

OMO Auto Washing Powder

 

Milk

Clover Long Life Milk

 

Dairy Food

Clover Cheese

 

Surface Care

Mr. Min Express Mist

 

Male Deodorant

Shield Men Xtra Cool

 

Flavourants

Robertsons Herbs & Spices Bottles

 

Handwash Laundry

OMO Handwash

 

Laundry Bars

Sunlight Germiguard

 

Tissue

Twinsaver Essentials

 

Oil

HO Sun Flower Oil

 

Alcoholic Beverages

KWV 3 & Cola

 

Frozen Seafood

I&J Light & Crispy African Spice

 

Bath Foam

Satiskin Blissful Berry Fantasy Foam Bath

 

Baby Beverages

Hipp Organic Growing Up Milk

 

Mouthwash

Colgate Complete Care Mouthwash

 

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