PRODUCT of the Year, the largest consumer product research on the African
continent, recently announced the top 48 consumer goods as voted for by
South African customers at a glitzy awards ceremony at the Maslow hotel in
Sandton.
Selected from over 200 products which made the finalist roll, the winners
list is based on months of intensive research involving the surveying of
over 5,000 South African households nationwide. The research is independent
and conducted exclusively through research company – Nielsen.
“South African consumers are becoming more discerning and will no longer
fall for the hype of advertising claims of products being ‘new’ or
‘improved’, ‘the best’ or ‘unique’ says Product of the Year MD Preetesh
Sewraj. “Consumers will research products, try them out and voice their
opinions if they are not happy. The brands are well aware of this and
therefore are becoming more inventive and strategic in order to attract and
maintain customers in the crowded consumer goods market.”
He said Product of the Year would continue bridging the communication gap
between the consumer and manufacturer through researching new products and
testing them with consumers and providing constructive feedback to companies
to ensure customers got value for their money.
Launched in 2008 in South Africa and present in more than 30 countries
globally, Product of the Year is the world’s largest consumer voted
programme that identifies and celebrates innovation in the consumer goods
industry. Companies enter their products to be put under the critical
spotlight of consumer opinion. The products entered must be less than 18
months old.
The 2013 winners come from across a wide spectrum of companies with the
product categories ranging from personal care to household products and more
sophisticated electronic devices and appliances.
Winners will be able to use the Product of the Year logo on various
communication vehicles, such as television ads, print, and on-pack, to
highlight the endorsement they have received from the South African public.
Product of the Year 2013 winners list
Category
Product
Carbonated Beverages
PowerPlay Fruit Kick Energy Drink
Dairy Beverages
Clover Danao Smooth
Condiments
Nola Creamy Salad Dressing
Ready to Eat
Nola Chicken Mayo
Quick Meals
Maggi 2-Minute Noodles Flavours of Mzansi
Female Skincare
Pond’s Flawless Radiance
Male Skincare
Vaseline Men Eventone Expert Face Care Range
Female Deodorant
Dove Invisible Dry
Lotion
Vaseline Total Moisture Range
Petroleum Jelly
Vaseline Men Petroleum Jelly
Facial Wipes
TLC Deep Cleanse Facial Wipes
Baby Wipes
Pampers Sensitive Wipes
Hygiene Soap
GynaGuard Ultimate Wash
Baby Food
Nestle Jogolino
Power Cleaners
Handy Andy Power Cream Spray
Bleach
Jik Multi Action
Consumer Technology
Samsung Galaxy SIII Smartphone
Premium Paint
Plascon Nuroof Cool
Budget Paint
Safari Enamel
Soup
Royco Instant Soup
Toothpaste
Colgate Total 12 Pro-Gum Health
Lollipop
Pin Pop Mega
Lens Care
OptiFog
Diapers
Pampers Premium Care
Sanitary Pads
Always Platinum
Panty Liners
Lil-Lets Ultra Long Pantyliners
Contraception
Contempo Rough Rider
Female Grooming
Nair Brazillian Spa Clay Cream
Toothbrushes
Colgate Optic White Toothbrush
Fabric Conditioner
Comfort Concentrated Fabric Conditioner
Hair Colour
Excellence Mousse Chocolate Brown Hair Colour
Hair Wash
Elvive Volume Collagen Shampoo and Conditioner
Hair Treatment
Schwarzkopf Gliss Ultimate Repair Treatment Jar
Automatic Laundry
OMO Auto Washing Powder
Milk
Clover Long Life Milk
Dairy Food
Clover Cheese
Surface Care
Mr. Min Express Mist
Male Deodorant
Shield Men Xtra Cool
Flavourants
Robertsons Herbs & Spices Bottles
Handwash Laundry
OMO Handwash
Laundry Bars
Sunlight Germiguard
Tissue
Twinsaver Essentials
Oil
HO Sun Flower Oil
Alcoholic Beverages
KWV 3 & Cola
Frozen Seafood
I&J Light & Crispy African Spice
Bath Foam
Satiskin Blissful Berry Fantasy Foam Bath
Baby Beverages
Hipp Organic Growing Up Milk
Mouthwash
Colgate Complete Care Mouthwash