Product of the Year 2013 announces most innovative consumer goods

PRODUCT of the Year, the largest consumer product research on the African

continent, recently announced the top 48 consumer goods as voted for by

South African customers at a glitzy awards ceremony at the Maslow hotel in

Sandton.

Selected from over 200 products which made the finalist roll, the winners

list is based on months of intensive research involving the surveying of

over 5,000 South African households nationwide. The research is independent

and conducted exclusively through research company – Nielsen.

“South African consumers are becoming more discerning and will no longer

fall for the hype of advertising claims of products being ‘new’ or

‘improved’, ‘the best’ or ‘unique’ says Product of the Year MD Preetesh

Sewraj. “Consumers will research products, try them out and voice their

opinions if they are not happy. The brands are well aware of this and

therefore are becoming more inventive and strategic in order to attract and

maintain customers in the crowded consumer goods market.”

He said Product of the Year would continue bridging the communication gap

between the consumer and manufacturer through researching new products and

testing them with consumers and providing constructive feedback to companies

to ensure customers got value for their money.

Launched in 2008 in South Africa and present in more than 30 countries

globally, Product of the Year is the world’s largest consumer voted

programme that identifies and celebrates innovation in the consumer goods

industry. Companies enter their products to be put under the critical

spotlight of consumer opinion. The products entered must be less than 18

months old.

The 2013 winners come from across a wide spectrum of companies with the

product categories ranging from personal care to household products and more

sophisticated electronic devices and appliances.

Winners will be able to use the Product of the Year logo on various

communication vehicles, such as television ads, print, and on-pack, to

highlight the endorsement they have received from the South African public.

Product of the Year 2013 winners list

SAMA26 is proud to announce Dineo Langa and Donovan Goliath as hosts for this year’s edition.