THIS past Saturday, White Star Super Maize Meal hosted a Stokvel Cooking Challenge at Maponya Mall in Soweto.
Maize meal has been an integral part of African culture for countless years and in the spirit of this, White Star is celebrating another great cultural tradition – the Stokvel.
“Stokvels, good food and companionship go hand in hand” says White Star Maize Meal Marketing Manager Mokhele Makhothi. “Hosting a Stokvel Cooking Challenge allows White Star Super Maize Meal to interact with our consumers in a unique and exciting way that sets us apart as a brand that offers just the right blend of traditional goodness and modern convenience.
White Star recently launched a new maize meal product called White Star Quick. As the name suggests, this innovative new variant is quick to make and still promises all the goodness you have come to expect from White Star. Stiff pap, breakfast porridge or phutu can now be whipped up in just 2 minutes and have the same great taste as if you had slaved over the stove for hours. The Stokvel Cooking Challenge provided the ideal venue to introduce this versatile product to consumers.
Initially, eight Stokvels where selected to compete in a workshop where they were shown the various ways in which to prepare White Star Quick maize meal. The top four Stokvels were chosen to take part in a cook-off challenge against each other in the final round, which was held this past Saturday.
Makhothi explains, “White Star Quick is designed to fit into our consumers’ busy lifestyles by offering them an alternative to regular super maize meal that is both convenient and enjoyable. White Star Quick saves time while still delivering on quality and great taste. In just 2 minutes traditional pap can be part of modern, everyday life.”